Here is a checklist of things to consider adding to your posts to make them more relevant, lively and interesting to the reader. Although this checklist isn’t prescriptive, it is advice. We encourage you to let your creative juices flow and be the free-wheeling creative writer you were born to be!
1. There is no magic formula
Although there is no magic formula to how to write a blog post, here are some practical tips which apply across the board, no matter what kind of blog you’re writing for.
2. Use section headings in your blog
Don’t write in massive long paragraphs; instead provide your insights and thoughts in paragraphs with sub-headings. This is easier for online scanning/speed reading which tends to happen on websites.
3. Use embedded links
Embed links into your posts to other high quality sites you use. Also if you are talking about a condition you have such as Fibromyalgia then link to an internal page on the Arthritis New Zealand website. This makes the post more high quality and it may rank higher on Google search. Here is a guide to how to do that.
4. Use photos or video in your posts
Did you know that when you use an engaging photo or video in your posts, you get up to 5 times as many people view it? That’s why it’s always a good idea to include videos and photos.
If you want to use a video of inspiring music, yoga, dance or of any other material which will add interest to your post – simply add this like so at the end of your word document like the link below and we will embed it into your post.
5. Use short sentences
Use short and punchy sentences rather than long-winded sentences, this makes it better for readability.
6. FYI: we aren’t grammar Nazis
Although the comms team are experienced in writing, we don’t expect anybody to adhere to strict editorial guidelines when writing their posts. We would like to experience and share your perspective on life with others and to maintain the flow and uniqueness of your writing. Although if you are wanting guidance on grammar and punctuation matters, try The Guardian UK’s online style guide for best practice advice on grammar and punctuation.
That being said, if your writing does need a clean-up we will edit it to make it grammatically correct. We are also guilty of some typos occasionally – guilty as charged!
7. Share far and wide
Once it’s published you should share your post with all of your social networks. Comments will be closed on the site but if you post to Facebook you will be able to get feedback there.
Below here you can see the social media gutter bar where you can click the buttons to instantly share your posts to your chosen social media platform. The great part of using this is you don’t need to add the text in – the button automatically adds the title of the post and a short-link to it. (however you will need to be logged into the social media platform in order to post).