The 2019 Australasian Packaging Innovation & Design Awards (PIDA) for Australia and New Zealand had a new category this year – the Accessible Packaging Design Special Award – which illuminated the need for accessible packaging design and showcased that more and more manufacturers are designing more accessible packaging for their products.
“This award represents the start of manufacturers taking accessibility seriously when they design packaging. It is the beginning of a journey in getting all manufacturers to incorporate accessible packaging design for their products,” said Philip Kearney, CE of Arthritis New Zealand. Packaging that is accessible, intuitive, easy-to-open and innovative builds consumer satisfaction levels and brand loyalty.
Arthritis New Zealand and Packaging New Zealand joined forces to establish guidelines for manufacturers in New Zealand to achieve accessible designs. These guidelines provide practical design advice to address the problems that many people face when opening ordinary everyday products such as those that have hard-to-pull seals, tear tabs that are too small and lids that cannot easily be gripped.
If you have found a product that has an easy-to-open, accessible packaging design, feel free to send us the name of it so that we can highlight these innovative manufacturers to inspire more manufacturers to follow suit.
The awards were announced at a gala dinner on 30 April 2019 at the SOFITEL Wentworth, Sydney, Australia.
The winner for the accessible packaging award was SPC Ardmona’s SPC ProVital Easy-Open Diced Fruit in Jelly range. The easy-open diced fruit in jelly range is designed for all consumers to open, including those with reduced fine motor skills, dexterity and strength and on-pack communication is clear, crisp and legible for all.